Business Demography: A Guide and Reference for Business Planners and Marketers

0000-00-00 00:00:00 by Louis G. Pol
Business Demography: A Guide and Reference for Business Planners and Marketers by Louis G. Pol

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Book Views: 12

Author
Louis G. Pol
Publisher
Praeger
Date of release
Pages
305
ISBN
9780899302188
Binding
Hardcover
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
3
45

Book review

Developed specifically as a professional guide and reference, this unique handbook demystifies demographic analysis for the business person and shows how its principles may be profitably applied in any type of corporate or institutional setting. The basic principles of demographic analysis are carefully explained in the introductory chapters. Following an overview of demographics and demographic change in the United States, Pol looks at various data sources and methods of data selection and use. The author next discussses population composition, geographic concepts, population distribution, and population estimates and projections to familiarize the reader with the role of geography in demographic analysis and the derivation and uses of synthetically produced data. The remainder of the book concentrates on the application of these principles and provides examples of their use in a business framework.


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